Kin W's notes on 23 Social Media Facts to Share with Executives

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  • 70 percent of facebook users log in once a day
  • Social media accounts for 25 percent of all time spent online over 35 minutes per hour
  • 64 percent of facebook users have liked a brank on facebook
  • 43 percent of Facebook users who "unlike" a brand do so because of too much push marketing
  • 46 percent of internet users worldwide interact with social media on a daily basis
  • 25 percent of media user are likely to look into a brand ad on social media
  • 15 percent of them are likely to purchase
  • 66 percent of company community members note that the community has made them more loyal to a brand
  • 63 percent of corporate community memberes note that they will recommend brand to family or friends
  • Ford's 2011 Explorer launch on Facebook genrated a 200 percent greater return that a Super Bowl ad